Read more about user generated content here. But truthfully, when it comes to sponsored content, the amount that individual TikTok creators actually earn is all over the map. Glassdoor says the average Canadian content creator makes $47,830 annually; for the US, it’s $48,082. However, ZipRecruiter is slightly higher at $50,837 for a US-based content creator. A streamer, however, is someone who broadcasts themselves on a live stream or posts a video after the fact.
Her approach centered around translating short-form content into longer, more in-depth discussions on her podcast. Nichole has been working in the technology and marketing industry as a copywriter. Her background in both Computer Science and Journalism enabled her to develop her skills in both technical and creative writing.
Visual elements, such as thumbnails, should be engaging and optimized with relevant keywords in filenames and alt-text. We mentioned earlier that one key factor to success is continuous improvement. A simple way you can ensure you are always going forward is by setting clear goals to achieve. While identifying a niche is crucial, delving deeper can often be more beneficial. For instance, within the broader fashion niche, focusing on “sustainable fashion for college students” or “upcycling old outfits” can provide a unique edge.
What problem will you be solving for your audience(s)?
Don‘t just recite the things you know — explain why they’re important and what your audience can take away from them. A KPI is a specific metric you’ve chosen to measure how well your content is doing against your expectations.
What Do I Do With My Existing Content?
Now is also a great time to align your team’s goals with the rest of your organization’s goals. Another way to approach your audit is to look at your team’s process. Your content workflow impacts how you come up with ideas, what you publish, and the quality of your work.
Generative AI models, such as ChatGPT, enable brainstorming sessions, offering creative suggestions and alternative perspectives. Marketers can leverage these AI-generated ideas as a springboard for innovative conceptualization, leading to unique content strategies. OptinMonster is also a great tool to use for promoting your content, both on your site and via your email newsletter. For example, Olyplant used OptinMonster to increase pageviews by 157%. Include keyword research to identify the key terms to use for better SEO and improved search ranking. We cover this process in detail in our keyword research 101 guide. Original research also does well, so consider this as an option if you’re collecting the right kind of data.
How to Get Verified on Instagram: A Step-by-Step Guide for Beginners
Based on how your target audience resonates with the content you create, you can change the direction, stirring your marketing campaign towards virality. Once you establish your content calendar, keep an eye on your best performing posts and understand what type of posts generate better engagement. Let’s find out how to create high quality Instagram content to take your marketing strategy to the next level. Instagram has become the social media platform where everyone posts aesthetic content, a lot of Reels and tons of stories like they are on a race against the clock. If you’re considering a product launch, look for a relevant tie-in with your current audiences. Generative AI has emerged as a game-changer in content creation, offering marketers a range of powerful tools to drive engagement and deliver intuitive campaigns. Let’s explore the key roles generative AI plays in marketing content creation.