Brainstorm a list of ideal sponsors whose brand, mission or services complement your event in some way. You can develop a range of sponsorship packages and reach out to them about potential partnership opportunities. This works best if you focus your pitch to highlight the value of attendees to potential sponsors. When you’re setting up a hybrid or virtual event, you should consider adding web accessibility features to make your event more inclusive for all audiences. There can be many attendees who have been diagnosed with visual or hearing impairment, ADHD, or other ailments. You don’t want to miss out on making the event accessible for all of these audience members as well. Now, let’s talk about setting up your virtual event because there are certain things you will need to do differently.
To identify your timeline, we recommend working backwards from your event date with a workback schedule. Whether you’re neck-deep in conference planning or setting up your first small park event, an event plan serves as your North Star as you prepare for the big day. Regardless of the size of your event, a good plan covers the same essential components (which we’ll cover in the next section!). Once you start booking projects with clients, find ways to go above and beyond their expectations. Encourage your brand advocates to refer you to people they know. Remind clients to create a review of your services that you can display on your company website, LinkedIn, Facebook, and other public profiles. Despite what you may think, you don’t need to wait for clients to come to you to host events.
In this guide, we’re going to walk you through the stages of event planning, from defining the event to the post-event wrap-up. For your event and its timeline, you want to treat the promotion of your corporate event as if you are making a marketing plan. Granted, marketing plans are typically done on a more general/macro scale to help drive your resources to bring awareness. Applying this to your specific event can be beneficial to its success. We laid out tips on how to create a great business marketing plan to give you a reference on how to translate these skills on a more micro level.
This is the analytical side of your promotional plan, and should be driven by key objectives and KPIs to mark success! Anything within your marketing should be informed by the wants and needs of your attendees, plus the goal of your event. This can include a marketing landing page, social media campaigns or email drip campaigns. Do you need to be on every social media platform to stay relevant and grow your audience? The answer is no (whew!) Realistically, this wouldn’t be realistic or manageable.
While planning is about creating the blueprint, management is about bringing that blueprint to life and handling the real-time dynamics of the event. Whether you’re hosting a virtual, in-person, or hybrid event, this guide will be the perfect starting point. We have developed this guide to help you plan your event from day one to the curtain call. One trend that has gained significant traction in recent years is using virtual reality (VR) at corporate events. VR has the potential to transform events by offering improved engagement, immersive experiences, and realistic simulations. For example, using VR at a trade show helps you showcase products and services engagingly and interactively — making a lasting impression on potential clients.
Read more about Quest4Us here.
In this ultimate event planning guide, we will discuss all you need to know about planning, organizing, and executing an event in this step-by-step guide. By following these steps, you’ll be able to consistently organize a successful event and attract more attendees in no time. From picking a venue and caterer to sending out invitations, there’s a lot to tick off on an event planning to-do list. This article will give you a step-by-step guide — including a checklist — to event planning so you can pull off your event like a pro. These days, event planners and teams have to stretch their creative chops to keep attendees engaged.
This will help you market your services, attract potential clients, and highlight your strengths as an event planner. There are a few ways that an event planning business can accept card-not-present payments. In addition to your creative flair, effective financial and business tools are essential for establishing an event planning business that flourishes. In this article, I’ll guide you through everything you need to do – and pay attention to – when starting an event planning business. According to event planning tech company EventForte, profit margins in the industry can go as high as a healthy 40%. To earn top dollar, you have to get those financial duckies in a row.
For offline events, it is important to select a suitable time and location, especially for large venues. Therefore, make sure you develop a deeper and more personal connection with each of your attendees and welcome them into a bigger community to connect. You can ask them to join a Facebook group, drop their business cards with you, or simply follow your event page for future updates. For example, if your conference is about health and wellness, you should look for influencers in that niche only.
They will have the right audience to speak to and can get your event in front of eyes that are actually interested in consuming such content. One of the very first things that you need to do is to develop a landing page for your event. This is where your attendees will come to get information about your event, see the agenda, and register for it.
Consider professional backgrounds, interests, and whether there are any VIP attendees you may want to accommodate. For example, Pernod Ricard uses Eventtia to streamline their event management processes across multiple brands and regions. Previously burdened by the fragmented nature of different IT solutions, they sought a more centralized approach. Monitoring key event data ensures you collect the correct numbers and generate actionable insights for ongoing improvement. Whether event ticketing and ticket sales pace, number of registered attendees, engagement rate, or feedback scores, these data points form the backbone of post-event analysis. Behind every successful event is a passionate team, clear about their roles and aligned with the brand’s objectives.
