One of the least understood things about offering guest WiFi is how it can bring a retailer closer to its customers.Guest WiFi should be seen as an important tool within an omnichannel marketing strategy. Every time a customer signs into their guest WiFi, it is an opportunity to identify and validate that customer’s profile. Businesses are able to provide relevant, real-time, digital experiences to guests. SocialSign.in delivers seamless one-to-one connection to enrich the customer experience and drive end user actions both on- and off-site. Read more about WiFi email capture here. Every time a customer signs into your guest Wi-Fi, it is an opportunity to identify and validate that customer’s profile. Once a valid profile is secured, it enables personalized content that is relative to the individual, delivered in the moment, and is based on past behavior. This customer authentication – using guest WiFi – can be the bridge between your company’s CRM system and its foot traffic and closing this gap means more valid user profiles and better marketing ROI.
Data analysis will answer questions that today are impossible to ask effectively. Businesses can target messages based on a customer’s return history or their behavior when they were last in the location. Tracking customer foot traffic allows exceptional promotions to be sent, based on customers’ most recent interests.
Understand how passengers move around the terminal with Wiacom and ensure data coverage on airline marketing, operations, flight schedules and more. Black Friday and Cyber Monday are upon us and the perfect time for brands to attract new business and test new markets. Whether you’re a direct-to-consumer or an experience brand, these big retail holidays are a great time to host a pop-up store.
In addition, you could encourage them to post pictures of themselves on social media using your restaurant brand hashtag. Consider a shopping center, where various WiFi access points could track a user moving from one to the other. This would allow a map to be generated showing customer movement activity and heatmaps so that venues could better understand how visitors move around their stores. You choose what the sign-on requirement will be depending on what your marketing goals are. If you go for social WiFi marketing, you will have customers like your Facebook page or follow you on Twitter in exchange for access to WiFi. This will help you grow your social media accounts and it’s what social WiFi is all about.
WiFi marketing has emerged as a powerful tool for businesses, offering a wide range of benefits and opportunities to enhance customer engagement, drive revenue, and gather valuable insights. You’ll want to be running effective and valuable marketing campaigns which help build brand awareness and drive revenue. You’ll need to have active contact data and an engaged group of customers to market to. Whether you want to try SMS marketing, email marketing, or reach your customers on social media platforms, the data you collect through offering free WiFi is a great place to start your next marketing campaign. WiFi marketing is using an internet sign-on splash page to collect customer information in exchange for access to your restaurant WiFi. Sign-ons, or “gates,” for logging onto a restaurant WiFi network often require the user to connect their social media accounts or to enter an email address. You may even require customers to like your Facebook page so they can sign on to your network.
A complete WiFi marketing solution
Real-time engagement through SMS and email ensures that customers are kept informed about the latest offers, events, or updates. This instant communication can significantly impact purchase decisions.
What is WiFi Marketing? (And Why it’s a Must for Retailers)
With these new guest insights, you’ll begin to understand who your guests are and how they behave both online and offline. Segmentation and personalization improve guest loyalty and trust in your brand, leading to more guests and higher customer lifetime values. It is important to fully understand each piece of the puzzle to get a complete understanding of WiFi marketing when you’re looking to choose the right WiFi marketing platform for your business.
WiFi marketing is now considered to be a must-have tool for any large and small brick and mortar businesses. Increase customer engagement, return visits, and product purchases with engaging and targeted SMS marketing campaigns. Strategically send messages out to guests using action-based triggers or scheduled campaigns. You can turn your WiFi into a powerful marketing tool today with WiFi marketing solutions like Linkyfi.
